Advertisements help in communicating and connecting with the target audience in a creative way.
Advertising is the process of conveying information about any causes, product or services to an audience through means such as direct mail, telephone, print, radio, television, internet and social media.
If you have blend of creative writing with strong understanding of health-sciences, then advertising agency could be a career destination for you.
In our blog “Why is medical writing required for Healthcare Professionals?”, dated Oct 22nd , 2018, we recommended that healthcare professionals’ academic training must focus on the narrative form of writing, enabling them to articulate scientific concepts and research into layman’s understanding.
A study published in BMC Medical Education where participants from a medical, nursing and physiotherapy background from US and Brazil, finds an on-line scientific writing instruction is better than standard face-to-face instruction in terms of writing quality and student satisfaction.
Writing of scientific information in a clear and persuasive manner determines the success of every published paper. Effective articulation of scientific content also determines the career progress and the sustainability of a researcher in the long run. (more…)
We live in a digital era, where patients are well-informed and empowered with information which is just a click-away. With the advancement of digital communication and shift towards patient-centric care, it becomes important for healthcare professionals to hone their medical writing skills. Adopting better written communication bridges the doctor-patient relationship through knowledge sharing, and facilitating the patients to understand their condition and make informed decisions, regarding their care. (more…)
Honing good medical writing skills opens global career opportunities and professional development. Through email, Google search engine, Whatsapp, SMS, referrals, and others, you might have come across various centers/institutes offering medical writing training. Everyone do claim to deliver the best training, and it’s your personal preference of taking up the training and build a career ahead in the field of medical and healthcare communication.
Here is an attempt to help you with a simple checklist to select the right training institute for your medical writing and healthcare communication career. (more…)