Medical writer’s role in an advertising agency

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Advertisements help in communicating and connecting with the target audience in a creative way.

Advertising is the process of conveying information about any causes, product or services to an audience through means such as direct mail, telephone, print, radio, television, internet and social media.

If you have blend of creative writing with strong understanding of health-sciences, then advertising agency could be a career destination for you.

A healthcare/ medical advertising agency creates, plans and manages all aspects of advertising and promotion for its clients. The healthcare ad agencies are specialist in handling pharmaceutical, hospitals, medical equipment, healthcare, and bio-technology businesses communications. They help create advertising materials like websites, digital media campaigns, brochures, dossiers, catalogs, direct mailers, print ads, TV and radio commercials and more.

A Healthcare Advertising Job welcomes on board healthcare professionals who are creative thinkers, ambitious, strategic in approach, proactive, and strong team players with creative writing skill.  You may be involved in any of the following job roles:

  • Strategic Planning
  • Brand Development
  • Sales Promotion
  • Integrated Campaigns
  • Direct Marketing
  • Advertising (Press, TV, Radio)
  • Multimedia
  • Web Media
  • Education Material
  • Shows and Exhibitions
  • Sales Force Support
  • Meetings

Having medical writing and healthcare communication skills help in delivering quality communication solution since the subjects are complex and technical in nature. Also medical and healthcare domain are highly compliant and regulated, which demands strong understanding of medical/ health science subjects in order to write meaningful advertising messages that are going to connect with the audience. A trained medical writer can do timely evaluation, validation and implementation. Apart from the basic skills, creativity and understanding of the target audience and subject make them apt for the role.

Creativity has no boundaries. Therefore, doors are open to enter the advertising world and build future. Career path: As a fresher you will start your career as Junior Copy Writer, to become a Copy Writer, Senior Copy writer / Head , Art Director , Sr. Art Director , Creative Director and CEO.

Explore new career avenues in healthcare, join ICME

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