{"id":195,"date":"2019-10-01T14:08:11","date_gmt":"2019-10-01T14:08:11","guid":{"rendered":"https:\/\/onlinemedicalwriting.com\/blog\/?p=195"},"modified":"2020-05-15T11:16:08","modified_gmt":"2020-05-15T11:16:08","slug":"healthcare-advertising-challenges-on-google","status":"publish","type":"post","link":"https:\/\/onlinemedicalwriting.com\/blog\/2019\/10\/01\/healthcare-advertising-challenges-on-google\/","title":{"rendered":"Healthcare Advertising Challenges on Google"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/bigstock-Cheerful-brown-haired-nurse-in-51934243-1024x683.jpg\" alt=\"\" class=\"wp-image-196\" srcset=\"https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/bigstock-Cheerful-brown-haired-nurse-in-51934243-1024x683.jpg 1024w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/bigstock-Cheerful-brown-haired-nurse-in-51934243-300x200.jpg 300w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/bigstock-Cheerful-brown-haired-nurse-in-51934243-768x512.jpg 768w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/bigstock-Cheerful-brown-haired-nurse-in-51934243-830x553.jpg 830w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/bigstock-Cheerful-brown-haired-nurse-in-51934243-230x153.jpg 230w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/bigstock-Cheerful-brown-haired-nurse-in-51934243-350x233.jpg 350w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/bigstock-Cheerful-brown-haired-nurse-in-51934243-480x320.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>1. &nbsp;Google doesn\u2019t allow you to promote any specific\nhealth \/ medical services and products. For example, Google strictly doesn\u2019t\nallow advertisement for Ciprofloxacin prescription drug. <\/p>\n\n\n\n<p>You may check the list of banned prescription\ndrug in Google advertising and its associated landing pages. <\/p>\n\n\n\n<p>Click: <a href=\"https:\/\/support.google.com\/adspolicy\/answer\/2430794\">https:\/\/support.google.com\/adspolicy\/answer\/2430794<\/a><\/p>\n\n\n\n<p>2. Certain phrasing are in healthcare\nadvertisements. <\/p>\n\n\n\n<p>Healthcare advertisers must include certain\ntype of phrasing in their advertisements. <\/p>\n\n\n\n<p><strong>Note:<\/strong>&nbsp; You cannot guarantee specific results from\nyour products or services. <\/p>\n\n\n\n<p>Suppose you are displaying patient testimonial\nor before-and-after pictures, it\u2019s important to use phrase like \u201cResults are\nsubject to vary from individual-to-individual or not guaranteed.\u201d <\/p>\n\n\n\n<p>3. Yes, you cannot use certain phrases.<\/p>\n\n\n\n<ul><li>You  should not refer banned terms<\/li><li>You  should not make time-based claims<\/li><li>You  should always add an unbiased disclaimer on ANY claim your product or services makes.<\/li><li>Use an asterisk while quoting references<\/li><li>No plagiarism, always use original content<\/li><li>And of course, you may engage Google rep before publishing any campaign. <\/li><\/ul>\n\n\n\n<p>Google is an ocean\u2026 deeper you dive better the\nresults by overcoming the challenges.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. &nbsp;Google doesn\u2019t allow you to promote any specific health \/ medical services and products. For example, Google strictly doesn\u2019t allow advertisement for Ciprofloxacin prescription drug. You may check the list of banned prescription drug in Google advertising and its associated landing pages. Click: https:\/\/support.google.com\/adspolicy\/answer\/2430794 2. Certain phrasing are in healthcare advertisements. Healthcare advertisers must [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[43,270,41,42],"_links":{"self":[{"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/posts\/195"}],"collection":[{"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=195"}],"version-history":[{"count":1,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/posts\/195\/revisions"}],"predecessor-version":[{"id":197,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/posts\/195\/revisions\/197"}],"wp:attachment":[{"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}