{"id":280,"date":"2019-10-29T06:51:25","date_gmt":"2019-10-29T06:51:25","guid":{"rendered":"https:\/\/onlinemedicalwriting.com\/blog\/?p=280"},"modified":"2020-05-14T07:12:19","modified_gmt":"2020-05-14T07:12:19","slug":"digital-marketing-a-key-for-escalating-the-pharmaceutical-industry","status":"publish","type":"post","link":"https:\/\/onlinemedicalwriting.com\/blog\/2019\/10\/29\/digital-marketing-a-key-for-escalating-the-pharmaceutical-industry\/","title":{"rendered":"Digital marketing- a key for escalating the pharmaceutical industry"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/Untitled-3-1024x1024.jpg\" alt=\"\" class=\"wp-image-298\" srcset=\"https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/Untitled-3-1024x1024.jpg 1024w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/Untitled-3-150x150.jpg 150w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/Untitled-3-300x300.jpg 300w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/Untitled-3-768x768.jpg 768w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/Untitled-3-830x830.jpg 830w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/Untitled-3-230x230.jpg 230w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/Untitled-3-350x350.jpg 350w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/Untitled-3-480x480.jpg 480w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/10\/Untitled-3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Digital marketing in\npharmaceutical industry has a strong influence on changes in clinical practice\nof the physicians.<\/em><\/p>\n\n\n\n<p>JawaidM and team has conducted a survey to evaluate different\naspects of the social media by the physicians and the current role of pharmaceutical\ndigital marketing, and its impact on the change in clinical practice.<\/p>\n\n\n\n<p>The survey was a cross-sectional study, which included 718 physicians\nwho have at least five years of clinical experience. The physicians were\nsurveyed about the usageof digital tools to assess theknowledge of digital\nmarketing tools, medical information,their digital presence, the type and\nfrequency of social media use, and also the impact of digital media on their clinical\npractice.<\/p>\n\n\n\n<p>The study revealed that social media applications like WhatsApp\nwas most frequently used per week for health-related information.\nWebinars\/webcasts had the highest duration of use per\nweek but were attended by only a few physicians.WhatsApp, informative health\nwebsites, and mobile applications were more frequently used when compared to\ne-detailing, webinars\/webcasts, tele-detailing, self-directed web-detailing,\nand marketing emails.<\/p>\n\n\n\n<p>The study concluded thateven though the webinars\/webcastsare\nused less frequently they have highest influence for changes in clinical\npractice, followed by websites, mobile applications, WhatsApp, and self-directed\nweb-detailing.<\/p>\n\n\n\n<p><strong>Reference:<\/strong><\/p>\n\n\n\n<p>Jawaid M, Ahmed SJ. Pharmaceutical Digital Marketing and Its\nImpact on Healthcare Physicians of Pakistan: A National Survey. Cureus.\n2018;10(6):e2789. Published 2018 Jun 12. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing in pharmaceutical industry has a strong influence on changes in clinical practice of the physicians. JawaidM and team has conducted a survey to evaluate different aspects of the social media by the physicians and the current role of pharmaceutical digital marketing, and its impact on the change in clinical practice. The survey was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[24,91,231,247,16,98,93,48,21],"_links":{"self":[{"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/posts\/280"}],"collection":[{"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=280"}],"version-history":[{"count":2,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/posts\/280\/revisions"}],"predecessor-version":[{"id":300,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/posts\/280\/revisions\/300"}],"wp:attachment":[{"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}