{"id":309,"date":"2019-11-02T09:40:10","date_gmt":"2019-11-02T09:40:10","guid":{"rendered":"https:\/\/onlinemedicalwriting.com\/blog\/?p=309"},"modified":"2019-11-02T09:40:12","modified_gmt":"2019-11-02T09:40:12","slug":"2020-a-year-of-value-based-healthcare-marketing","status":"publish","type":"post","link":"https:\/\/onlinemedicalwriting.com\/blog\/2019\/11\/02\/2020-a-year-of-value-based-healthcare-marketing\/","title":{"rendered":"2020-A year of value-based healthcare marketing"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/11\/Untitled-4-1024x1024.jpg\" alt=\"\" class=\"wp-image-310\" srcset=\"https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/11\/Untitled-4-1024x1024.jpg 1024w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/11\/Untitled-4-150x150.jpg 150w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/11\/Untitled-4-300x300.jpg 300w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/11\/Untitled-4-768x768.jpg 768w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/11\/Untitled-4-830x830.jpg 830w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/11\/Untitled-4-230x230.jpg 230w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/11\/Untitled-4-350x350.jpg 350w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/11\/Untitled-4-480x480.jpg 480w, https:\/\/onlinemedicalwriting.com\/blog\/wp-content\/uploads\/2019\/11\/Untitled-4.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2020 constitutes an excellent year for revisiting core\nstrategies, goals, and efficacy in healthcare marketing. Early stage healthcare\ncompanies may focus on building strategies to increase their brand awareness.\nWhereas, the well-established companies may prioritize the lead generation and\nsales-focused activities, such as email marketing or social advertising. Customer-centric\nmarketing activities would be a priority in the upcoming year. So, knowing the\ncostumers and understanding their needs should be the main vision of healthcare\nmarketers. <\/p>\n\n\n\n<p><strong>Source: O&#8217;Dwyer&#8217;s &#8211;\nThe Inside News of PR and Marketing Communications<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020 constitutes an excellent year for revisiting core strategies, goals, and efficacy in healthcare marketing. Early stage healthcare companies may focus on building strategies to increase their brand awareness. Whereas, the well-established companies may prioritize the lead generation and sales-focused activities, such as email marketing or social advertising. Customer-centric marketing activities would be a priority [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[63,113,16,112,114,115],"_links":{"self":[{"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/posts\/309"}],"collection":[{"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":1,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"predecessor-version":[{"id":311,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/posts\/309\/revisions\/311"}],"wp:attachment":[{"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlinemedicalwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}