Course Curriculum

Modules	Standard Edition	Advanced Edition
Module 1- Introduction to Medical Writing and Healthcare Communication Understanding the term ‘Medical Writing’ Target audience Qualities required in a medical writer Types of medical writing Employers and clients	Assessments Assignments	Assessments Assignments
Module 2- The Writing Process The four steps in the writing process Prewriting strategies Drafting Revising Refining	Assessments Assignments	Assessments Assignments
Module 3- Writing for Online Vs Offline Media Reader behaviors Differences between web and print media Effective web writing techniques	Assessments Assignments	Assessments Assignments
Module 4- Researching for the content Internet research challenges Google search techniques Journals Medical databases	Assessments Assignments	Assessments Assignments
Module 5- Copyrights and Plagiarism Plagiarism Copyrights	Assessments Assignments	Assessments Assignments
Module 6- Basic Rules of Writing Basic structure of a write-up Writing the basic components Grammar basics General rules of writing	Assessments Assignments	Assessments Assignments
Module 7- Consumer writing General rules for consumer writing Types of consumer writing Consumer news Consumer reviews Blogs Newsletters Fact sheets Careguides	Assessments Assignments	Assessments Assignments
Module 8- Scientific Writing Scientific news Scientific reviews Writing research papers for journals Case reports Drug monographs Abstract writing	Assessments Assignments	Assessments Assignments
Module 9- Regulatory writing/Clinical trial writing Medical writing in clinical research Clinical trial process Activities involved in clinical trial process Study designs ICH GCP Roles of IRB/IEC The role of investigator Clinical trial protocol writing Clinical trial regulation in India Pharmacovigilance	Assessments Assignments	Assessments Assignments
Module 10- Medico-marketing writing Understanding medico-marketing writing Types of medico-marketing writing Sales aids Posters Sales/Consumer training materials Product ads/Corporate ads Leave-behinds/flyers White paper Case-studies Business insight reports Proposal writing Product monographs Public relation materials Blogs Web content Brochures Steps in writing a marketing material	Assessments Assignments	Assessments Assignments
Module 11- Social media writing/Digital marketing for healthcare professionals Developing Social Media plan Principles of effective social media writing Developing content for Social Media Using Web Content as Source Material for Social Media Content How to write for Facebook , Twitter , Linkedin, Blogging Hands-on practice in revising social media content and tips for effective social media writing	Assessments Assignments	Assessments Assignments
Module 12- e-learning and Medical Writing Understanding the e-learning environment Advantages and disadvantages of e-learning Developing e-learning courseware Storyboarding Assessment in e-learning	Assessments Assignments	Assessments Assignments
Module 13- Email Writing/Business Communication Structure of an email Etiquettes of email Email as a business communication tool	Assessments Assignments	Assessments Assignments
Module 14- How to get yourself published Publishing in print media Publishing in online media	Assessments Assignments	Assessments Assignments

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InfocusRx Marketing and Communication Pvt. Ltd., Plot No 436, Road No 80, Jubilee Hills, Hyderabad-33, Phone: +91-9000-592-779

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