Today in this digital era, the success of Hospital/ Clinic/ Health Practice is determined by how good website and online communication you have. Yes, since every hour, patient/ consumer is joining the internet and social media.
Patients/ consumers are seeking health information and your website should help them not only with list of services you offer, but also helping in taking informed decision.
Good website requires, right layout, easy-to-find information, simple content and call to actions.
- Have contact info- address, hotline number prominently visible on every page for call to action.
- Responsive website – device friendly website layout. Yes, today maximum website visits are from mobile phone.
- Usable website – easy to find information, unambiguous language, easy navigation and easy to load website.
- Book an appointment feature
- Integrated chat tool / WhatsApp integration
- Use medically accurate content meeting health literacy standard.
- Use simple sentences and active voice
- Short paragraphs- make your content scan-able with proper heading, bullet points, FAQs.
- KISS- Keep it short and simple – language usage.
- Use keywords in your content for better SEO- Search Engine Optimization
- Use meta tags, backlinks from other sites.
- Use testimonials –better if you can have video testimonials.
- Focus on building more video and infographic content presentation
- Integrate and communicate in all popular social media platforms.
Yes, we expertise in developing patient and stakeholder centric website. We have an edge over content, design and technology with winning internet strategies.