Practitioners should use digital marketing as a key to interact with patients

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Speaking at the 2018 annual meeting of the Large Urology Group Practice Association, Jennifer Dally, Healthcare Consultant, emphasised social media and digital marketing as a key to engage the patients. According to her 4 essentials for every medical practice are: a website; search business listings; social media engagement; and review management. These determines how patients […]

AI-designed drug is to be tested on humans for the first time

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British start-up Exscientia and Japanese pharmaceutical firm Sumitomo Dainippon Pharma have created a drug molecule to treat Obsessive compulsive disorder using Artificial Intelligence.  The precisely engineered drug will enter phase one trials in Japan which, if successful, will be followed by more global tests. The firm is working on potential drugs for the treatment of […]

Clinical Trail Market to emerge as a proactive business vertical

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The recent research data suggested Clinical Trial market as one of the emerging business verticals. The clinical trial market is estimated to gather substantial returns over the forecast period. The report segments Clinical Trial market into Fisher Clinical Services, PRA Health, CliniChain, Myoderm, Parexel, Bilcare, Marken, MESM, Ancillare, Covance, World Courier and etc. These companies […]

A well-informed Medical representative are adding value to the oncologist’s practice

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A recent survey, done by cardinal health found that the good number of oncologist’s relay on pharma sales representatives to gain the knowledge about new products and drug data. Apart from the new product education, pharma reps also add value by providing patient access and assistance programs, providing staff education and patient education materials. As […]

Development of online digital resource accessible for students with visual impairment

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In today’s Digital world, new innovations and technologies are making life better; let it be about safety or health all are addressed by some or the other form of technology. But, people with visual impairment or blindness still face a lot of daily obstacles at school or workplace.  To overcome this, an online resource, which […]

3D Education Video improves disease knowledge of the patients

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Primary sclerosing cholangitis (PSC) is a severe liver disease for which Liver transplantation is the only therapeutic option. The course of the disease is unpredictable, which creates anxiety and uncertainty among patients and caregivers. It is anticipated that improved disease knowledge may result in better health outcomes. PSC lacks high quality patient education materials. Therefore, […]

WHO guidance for digital health application and future research

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Most recently, The World Health Organisation (WHO) has released guidance for digital health after performing a critical and in-depth review on the literature available. It has generated an overview on the benefits, harms, acceptability, feasibility, resource use and equity considerations of digital health interventions. It also provides insights for researchers engaged in designing, developing and […]