2020 constitutes an excellent year for revisiting core strategies, goals, and efficacy in healthcare marketing. Early stage healthcare companies may focus on building strategies to increase their brand awareness. Whereas, the well-established companies may prioritize the lead generation and sales-focused activities, such as email marketing or social advertising. Customer-centric marketing activities would be a priority in the upcoming year. So, knowing the costumers and understanding their needs should be the main vision of healthcare marketers.
Source: O’Dwyer’s – The Inside News of PR and Marketing Communications