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3d education video improves disease knowledge of the patients

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Primary sclerosing cholangitis (PSC) is a severe liver disease for which Liver transplantation is the only therapeutic option. The course of the disease is unpredictable, which creates anxiety and uncertainty among patients and caregivers. It is anticipated that improved disease knowledge may result in better health outcomes. PSC lacks high quality patient education materials. Therefore, Van Munster and his colleagues conducted a study to evaluate the ability of 3-dimensional education video to educate the patients and relatives about PSC.

A digital survey was done in which questions about PSC, satisfaction and anxiety was sent before, after, and one week after watching the video. The study comprised of 278 participants, including European and American patients and relatives. 

The results state that the PSC knowledge score was increased from 53% to 74% directly after and 70% one week after watching the video. There was a decrease in the STAI anxiety score after the video. Also, the knowledge improved more in the participants with lower baseline knowledge and/or younger age as compared to other participants.

The study results concluded that the 3D education video was useful to improve the disease knowledge in patients for unpredictable disease like PSC.

Thus, the 3D education video can be used to improve the patient education and decrease the anxiety of the patients and relatives.

Source: Munster K N V, Mil J V, Safer R, et al. Improving disease knowledge of primary sclerosing cholangitis patients and their relatives with a 3-dimensional education video, Patient Education and Counseling , 10 January 2020.

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What new does digital media marketing holds in future

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The world is moving towards digital market, therefore the way to use marketing should be adapted accordingly. Before 2010, there was no Instagram, and it is weird to imagine that time. But then Instagram was launched followed by snapchat. Now, the entire social strategies are centered on the Instagram and other social media platforms. There were several video platforms that came to an end by 2010 like Vine. However, the upgraded technology have given rise to TikTok, which is a new video-sharing social media app. Introduction of GDPR and SEO was other hot topic in 2010. Now, in 2020s SEO has become much advanced. Technology is changing and getting smarter each day. So, predicting the next evolution in social media marketing is always a big surprise. 

Source: Business 2 community