MAOM report forecasts a growth rate of 10.4 % by 2026

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A recent research report on “Medical affairs outsourcing market” (MAOM) anticipates a growth at a rate of 10.4 % by 2026. Transformation in medical education, rising number of clinical trials and rare diseases are among key factors propelling the medical affairs outsourcing market.  MAOM services is inclusive of medical writing and publishing which held the largest share of global market, accounting to about 35.0% in 2018. Big pharma companies are outsourcing their clinical data management to professional medical writing and publishing services. Increase in diverse pharmacy products being launched has led to an increase in demand for professional medical writers.

Source: Grand View Research, Inc

Rise of digital therapeutics to transform healthcare

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The rapid growth in IT technology is leading to the development of new type of medicine known as the digital therapeutics that may change the way the patient is treated. With an ‘OK’ from the Global health regulators, digital therapies have already proved to be efficient in treating neuropsychiatric disorders and drug addictions that were challenging to conventional treatments. According to the Biotech Policy Research Center, the market for digital therapeutics in the U.S. is expected to grow from $850 million in 2017 to $4.42 billion in 2023.  Various companies are gearing up to explore the field of digital therapeutics to deal with unmet medical needs.

Source: Korea Biomedical Review

Social media promotes engaging health campaigns: A study of Fitbit and Garmin

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Social media delivers engaging health messages using different creative elements, inspirational images, and focus a new product.

Edney S and team has conducted a study to examine the social media activity of commercially available wearable activity tracker brands. This study aimed to understand which creative elements they use to communicate with their audience, which social media platforms and which creative elements attracts the most engagement from users.

It was a cross-disciplinary study, which analyzed the social media posts (n=509) of wearable activity trackers brands, Fitbit and Garmin in Facebook, Twitter, and Instagram. They coded the posts for the presence of creative elements for a period of three months. The total number of likes, comments, or shares for each post were recorded to determine user engagement. Creative elements that attracted most engagement was analyzed using negative binomial regression.

The study revealed that Instagram attracted 30-200 times higher engagement of users than Facebook, or Twitter. Different creative elements were used in each social website to prompt engagement. Posts featuring the product image, highlighting new product features and with themes of self-improvement (P<.01) demonstrated higher engagement.

The study concluded that Instagram demonstrates a successful platform for delivering engaging health messages. Inspirational images and focus on a tangible product achieves the highest engagement. Different creative elements used were likely to reflect differences in their target markets. 


Edney S, Bogomolova S, Ryan J, Olds T, Sanders I, Maher C. Creating Engaging Health Promotion Campaigns on Social Media: Observations and Lessons From Fitbit and Garmin. J Med Internet Res. 2018; 20(12):e10911. Published 2018 Dec 10.

Predictions for 2020 on digital health

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The integrated care systems are going to rule in 2020. The programs from GPConnect and Generic FHIR are supporting continuity of care and helping staff to work more efficiently. So, we already have the structured data that is being exchanged between suppliers under international standards. This is a basic and important step from which we need to move forward to keep up the interoperability momentum. In this year IT sector could be driven by maintaining the records and workflows across care economies, integrating health and social care, and using population health to provide the insights required to unveil the transformation.

Source: Digital Health

Impact of adaptive e-learning in health professionals and students: A systematic review and meta-analysis

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Adaptive e-learning environment improves skills in health professionals and students.

Fontaine M and team has conducted a study to systematically identify, appraise and synthesise the evidence regarding the efficacy of adaptive e-learning environments (AEEs) in improving knowledge, skills and clinical behavior in health professionals and students.

It was a first systematic review and meta-analysis to evaluate the efficacy of AEEs in health professionals and students. The study included the controlled studies or primary research articles reporting the assessment of an AEE with health professionals, students, trainees and residents in any discipline. Two authors screened studies, extracted data, assessed risk of bias and coded quality of evidence independently. They reviewed AEEs with regard to their topic, theoretical framework and adaptivity process. Using random effects model, effect sizes (ES) were pooled up.

From a pool of 10,569 articles, 21 studies were included enrolling 3684 health professionals and students. Out of 21 studies, 17 of which assessed an AEE versus another educational intervention (large-group classroom instruction, Non-adaptive e-learning environments (NEE) or paper-based learning), and 4 of which assessed 2 AEEs with design variations head-to-head. Clinical topics were related to diagnostic testing, theoretical frameworks were varied and the adaptivity process included five subdomains, such as method, goals, timing, factors and types. The study revealed that the pooled ES for knowledge was 0.70 (95% CI −0.08 to 1.49; p.08) and for skills, it was 1.19 (95% CI 0.59 to 1.79; p<0.00001). There was high risk of bias and heterogeneity was also large.

The study concluded that AEEs are more effective in improving skills in health professionals and students. The adapt

ivity process within AEEs may be more beneficial for learning skills rather than factual knowledge.


Fontaine G, Cossette S, Maheu-Cadotte M, et al. Efficacy of adaptive e-learning for health professionals and students: a systematic review and meta-analysis. BMJ Open 2019; 9:e025252.

Social media-The new era of maintaining transparency in evidence-based practice

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Social media could be a valuable tool for spreading evidence-based information to the target audience. Additionally, it can be a great solution to improve the interaction between individuals, institutions, and countries.

Amy Keir and the team has conducted a study to determine the use of social media platforms, such as Twitter and other online platforms in disseminating information about the new research and develop evidence-based medicine resource.

The study was formalized when the neonatologists and paediatric emergency physician used the social media tools to spread new research findings met at the Paediatric Academic Societies meeting in 2019, in Toronto. The hashtag #neoEBM was a way to spread and track the evidence-based neonatology content. To strengthen the group further links were also built through which the information was sent.

Two months after the formation of #neoEBM, about 1925 posts appeared from 502 users. Based on the study results, the use of social media to disseminate evidence-based healthcare information represents one of the important tools. However, broader engagement, collaboration, coordination, and guidance are required for effective dissemination strategies.

The study concludes that social media can be a valuable tool for disseminating knowledge around evidence-based healthcare, including new research findings.


Keir A, Bamat N, Patel RM, Elkhateeb O, Roland D. Utilising social media to educate and inform healthcare professionals, policy-makers and the broader community in evidence-based healthcare. BMJ Evid Based Med. 2019 Jun; 24(3):87-89.

Digital health ecosystem to be benefited from the new innovations implemented by the AMA.

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The growth of the digital health ecosystem has enhanced patient care, patient experience, and reduced the overall health cost. But due to the rapid growth and evolution of the digital healthcare system, physicians, patients, and health system administrators are facing difficulty in navigating potential solutions to addresses multifaceted problems. To overcome these problems, the American Medical Association has created its Physician Innovation Network (PIN), which connects everyone involved in the healthcare team. According to the AMA guidelines engaging early, obtaining diverse perspectives, and respecting the efforts of the physician are some key points that are introduced based on the interaction with the physicians and innovators involved in the PIN.

Source: Harvard Business Review

Social media-A driving path to improve health literacy in people

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Social media is increasing means to connect, exchange, and improve knowledge by empowering individuals to self-manage their health.

Paul Studenic and the team has conducted a study to determine the perspective of people with rheumatic and musculoskeletal diseases (RMDs) on using social media health-related purposes in managing their condition.

The study included 992 participants from 56 countries. The participants mostly fall between the age of 35 to 54 years. All the participants were advised to fill a questionnaire online. The questionnaire was co-designed in English by rheumatologists and patient research partners, which was translated into various languages, including German, Italian, Spanish, Russian, French, and Portuguese.

About 86% of participants answered 25 out of 31 questions and were included in the analyses. The participants started to connect with other people with the same medical condition. This platform was much utilized for seeking medical information, knowing the treatment options, and exchanging experiences. Overall, 60% of participants have reported a good or very good experience with the use of social media. Among various social media platforms, Facebook, Google, and YouTube were the top platforms for health-related purposes, then followed by Instagram.

Based on the results, the study concluded that the use of social media for health-related purposes is widespread among RMDs patients. It mainly serves as a means to connect with people who have a similar conditionand empowers individuals in self-management of their health condition.


Studenic P, Stones S, Alunno A, Ritschl V, Nikiphorou E. AB1233 People with rheumatic and musculoskeletal diseases connect and learn about health-related issues using social media. Annals of the Rheumatic diseases. 2019; 78 (2).

Blended learning-A next big thing in the upcoming Global market

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Blended learning has become the most popular choice of education for students and professionals. Recently the America Medical Association (AMA) has published a study regarding the latest advancements in the blended learning market. The study is a comprehensive review of the past and present scenarios of the global blended learning market. It estimates the market value and growth rate of blended learning from 2019 to 2025. Additionally, the study forecast about the driving factors involved in the global blended learning market.  This report also counts on the product types and end industries in major industrial regions.

Source: Daily Market Insight

IoT Healthcare Market to witness tremendous changes in the upcoming years

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A recent research study updated about the latest developments and advancements in the global Internet of Things (IoT) Healthcare market. This study report helps the key players to ensure growth and development in the upcoming years. It provided an in-depth market scenario, which includes current market size estimates, market splits by vendors and end-user segments. Also, the report shows how competition in the global IoT Healthcare market is changing daily.

Source: Markets Gazette 24