A recent research report on “Medical affairs outsourcing market” (MAOM) anticipates a growth at a rate of 10.4 % by 2026. Transformation in medical education, rising number of clinical trials and rare diseases are among key factors propelling the medical affairs outsourcing market. MAOM services is inclusive of medical writing and publishing which held the largest share of global market, accounting to about 35.0% in 2018. Big pharma companies are outsourcing their clinical data management to professional medical writing and publishing services. Increase in diverse pharmacy products being launched has led to an increase in demand for professional medical writers.
The rapid growth in IT technology is leading to the
development of new type of medicine known as the digital therapeutics that may
change the way the patient is treated. With an ‘OK’ from the Global health
regulators, digital therapies have already proved to be efficient in treating
neuropsychiatric disorders and drug addictions that were challenging to conventional
treatments. According to the
Biotech Policy Research Center, the market for digital therapeutics in the U.S.
is expected to grow from $850 million in 2017 to $4.42 billion in 2023. Various companies are gearing up to explore the field of
digital therapeutics to deal with unmet medical needs.
Social media delivers engaging health messages using
different creative elements, inspirational images, and focus a new product.
Edney S and team has conducted a study to examine the social media
activity of commercially available wearable activity tracker brands. This study
aimed to understand which creative elements they
use to communicate with their audience, which social media platforms and which
creative elements attracts the most engagement from users.
It was a cross-disciplinary study, which analyzed the social media posts
(n=509) of wearable activity trackers brands, Fitbit and Garmin in Facebook,
Twitter, and Instagram. They coded the posts for the presence of creative
elements for a period of three months. The total number of likes, comments, or
shares for each post were recorded to determine user engagement. Creative
elements that attracted most engagement was analyzed using negative binomial
The study revealed that Instagram attracted 30-200 times higher
engagement of users than Facebook, or Twitter. Different creative elements were
used in each social website to prompt engagement. Posts featuring the product
image, highlighting new product features and with themes of self-improvement (P<.01) demonstrated higher
The study concluded that Instagram demonstrates a successful platform
for delivering engaging health messages. Inspirational images and focus on a
tangible product achieves the highest engagement. Different creative elements
used were likely to reflect differences in their target markets.
S, Bogomolova S, Ryan J, Olds T, Sanders I, Maher C. Creating Engaging Health
Promotion Campaigns on Social Media: Observations and Lessons From Fitbit and
Garmin. J Med Internet Res. 2018; 20(12):e10911. Published 2018 Dec
The integrated care systems are going to rule in 2020. The
programs from GPConnect and Generic FHIR are supporting continuity of care and
helping staff to work more efficiently. So, we already have the structured data
that is being exchanged between suppliers under international standards. This
is a basic and important step from which we need to move forward to keep up the
interoperability momentum. In this year IT sector could be driven by maintaining
the records and workflows across care economies, integrating health and social
care, and using population health to provide the insights required to unveil
environment improves skills in health professionals and students.
Fontaine M and team has conducted a study to systematically
appraise and synthesise the evidence regarding the efficacy of adaptive
e-learning environments (AEEs) in improving knowledge, skills and clinical behavior
in health professionals and students.
It was a first systematic review and meta-analysis to
evaluate the efficacy of AEEs in health professionals and students. The study
included the controlled studies or primary research articles reporting the assessment
of an AEE with health professionals, students, trainees and residents in any
discipline. Two authors screened studies, extracted data, assessed risk of bias
and coded quality of evidence independently. They reviewed AEEs with
regard to their topic, theoretical framework and adaptivity process. Using random
effects model, effect sizes (ES) were pooled up.
From a pool of 10,569 articles, 21 studies were included
enrolling 3684 health professionals and students. Out of 21 studies, 17 of
which assessed an AEE versus another educational intervention (large-group
classroom instruction, Non-adaptive e-learning environments (NEE) or
paper-based learning), and 4 of which assessed 2 AEEs with design variations
head-to-head. Clinical topics were related to diagnostic testing, theoretical
frameworks were varied and the adaptivity process included five subdomains,
such as method, goals, timing, factors and types. The study revealed
that the pooled
ES for knowledge was 0.70 (95% CI −0.08 to 1.49; p.08) and for skills, it was
1.19 (95% CI 0.59 to 1.79; p<0.00001). There was high risk of bias and
heterogeneity was also large.
The study concluded that AEEs are more effective in improving
skills in health professionals and students. The adapt
ivity process within AEEs may be more beneficial for learning
skills rather than factual knowledge.
Fontaine G, Cossette S, Maheu-Cadotte M,
et al. Efficacy of adaptive e-learning for health professionals and
students: a systematic review and meta-analysis. BMJ Open 2019; 9:e025252.
Social media could be
a valuable tool for spreading evidence-based information to the target
audience. Additionally, it can be a great solution to improve the interaction
between individuals, institutions, and countries.
Amy Keir and the team has conducted a study to determine the
use of social media platforms, such as Twitter and other online platforms in
disseminating information about the new research and develop evidence-based
The study was formalized when the neonatologists and paediatric emergency
physician used the social media tools to spread new research findings met at
the Paediatric Academic Societies meeting in 2019, in Toronto. The hashtag
#neoEBM was a way to spread
and track the evidence-based neonatology content. To strengthen the group further
links were also built through which the information was sent.
after the formation of #neoEBM, about
1925 posts appeared from 502 users. Based on the study results, the use of
social media to disseminate evidence-based healthcare information represents
one of the important tools. However, broader engagement, collaboration,
coordination, and guidance are required for effective dissemination strategies.
concludes that social media can be a valuable tool for disseminating knowledge
around evidence-based healthcare, including new research findings.
Keir A, Bamat N, Patel RM, Elkhateeb O, Roland D. Utilising social
media to educate and inform healthcare professionals, policy-makers and the
broader community in evidence-based healthcare. BMJ Evid Based Med. 2019 Jun; 24(3):87-89.
The growth of the digital health ecosystem has enhanced patient care, patient experience, and reduced the overall health cost. But due to the rapid growth and evolution of the digital healthcare system, physicians, patients, and health system administrators are facing difficulty in navigating potential solutions to addresses multifaceted problems. To overcome these problems, the American Medical Association has created its Physician Innovation Network (PIN), which connects everyone involved in the healthcare team. According to the AMA guidelines engaging early, obtaining diverse perspectives, and respecting the efforts of the physician are some key points that are introduced based on the interaction with the physicians and innovators involved in the PIN.
Social media is
increasing means to connect, exchange, and improve knowledge by empowering
individuals to self-manage their health.
Paul Studenic and the team has conducted a study to
determine the perspective of people with rheumatic and musculoskeletal diseases (RMDs) on
using social media health-related purposes in managing their condition.
The study included 992 participants from 56 countries. The
participants mostly fall between the age of 35 to 54 years. All the
participants were advised to fill a questionnaire online. The questionnaire was co-designed in
English by rheumatologists and patient research partners, which was translated
into various languages, including German, Italian, Spanish, Russian,
French, and Portuguese.
86% of participants answered 25 out of 31 questions and were included in the
analyses. The participants started to connect with other people with the same
medical condition. This platform was much utilized for seeking medical
information, knowing the treatment options, and exchanging experiences. Overall,
60% of participants have reported a good or very good experience with the use
of social media. Among various social media platforms, Facebook, Google, and
YouTube were the top platforms for health-related purposes, then followed by
on the results, the study concluded that the use of social media for
health-related purposes is widespread among RMDs patients.
It mainly serves as a means to connect with people who have a similar
conditionand empowers individuals in self-management of their health condition.
Studenic P, Stones S, Alunno A, Ritschl V, Nikiphorou E.
AB1233 People with rheumatic and musculoskeletal diseases connect and learn
about health-related issues using social media. Annals of the Rheumatic diseases. 2019; 78 (2).
Blended learning has become the most popular choice of
education for students and professionals. Recently the America Medical
Association (AMA) has published a study regarding the latest advancements in
the blended learning market. The study is a comprehensive review of the past
and present scenarios of the global blended learning market. It estimates the
market value and growth rate of blended learning from
2019 to 2025. Additionally, the study forecast about the driving factors
involved in the global blended learning market.
This report also counts on the product types and end industries in major
A recent research study updated about the latest
developments and advancements in the global Internet of Things (IoT) Healthcare
market. This study report helps the key players to ensure growth and
development in the upcoming years. It provided an in-depth market scenario,
which includes current market size estimates, market splits by vendors and
end-user segments. Also, the report shows how competition in the global IoT
Healthcare market is changing daily.