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Checklist for your Hospital/ Clinic/ Health Practices Website

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Today in this digital era, the success of Hospital/ Clinic/ Health Practice is determined by how good website and online communication you have. Yes, since every hour, patient/ consumer is joining the internet and social media.

Patients/ consumers are seeking health information and your website should help them not only with list of services you offer, but also helping in taking informed decision.

Good website requires, right layout, easy-to-find information, simple content and call to actions.

  • Have contact info- address, hotline number prominently visible on every page for call to action.
  • Responsive website – device friendly website layout. Yes, today maximum website visits are from mobile phone.
  • Usable website – easy to find information, unambiguous language, easy navigation and easy to load website.
  • Book an appointment feature
  • Integrated chat tool / WhatsApp integration
  • Use medically accurate content meeting health literacy standard.
  • Use simple sentences and active voice
  • Short paragraphs- make your content scan-able with proper heading, bullet points, FAQs.
  • KISS- Keep it short and simple – language usage.
  • Use keywords in your content for better SEO- Search Engine Optimization
  • Use meta tags, backlinks from other sites.
  • Use testimonials –better if you can have video testimonials.
  • Focus on building more video and infographic content presentation
  • Integrate and communicate in all popular social media platforms.

 Yes, we expertise in developing patient and stakeholder centric website. We have an edge over content, design and technology with winning internet strategies.

 

News

Healthcare Advertising Challenges on Google

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1.  Google doesn’t allow you to promote any specific health / medical services and products. For example, Google strictly doesn’t allow advertisement for Ciprofloxacin prescription drug.

You may check the list of banned prescription drug in Google advertising and its associated landing pages.

Click: https://support.google.com/adspolicy/answer/2430794

2. Certain phrasing are in healthcare advertisements.

Healthcare advertisers must include certain type of phrasing in their advertisements.

Note:  You cannot guarantee specific results from your products or services.

Suppose you are displaying patient testimonial or before-and-after pictures, it’s important to use phrase like “Results are subject to vary from individual-to-individual or not guaranteed.”

3. Yes, you cannot use certain phrases.

  • You should not refer banned terms
  • You should not make time-based claims
  • You should always add an unbiased disclaimer on ANY claim your product or services makes.
  • Use an asterisk while quoting references
  • No plagiarism, always use original content
  • And of course, you may engage Google rep before publishing any campaign.

Google is an ocean… deeper you dive better the results by overcoming the challenges.