Medical Writing

Medical Writing for Patient Education – An informed approach to health communications

Posted on

Patient education means communicating specific medical/health information in a clear, concise, and simple language to the patients and caregivers to empower them with the appropriate knowledge to help them make decisions about their healthcare. A medically accurate and relevant patient education material can make a patient:

  • More aware and responsible for their health
  • Comply to the prescribed treatment
  • Make an informed decision about their health and wellness
  • Manage their chronic illness and minimize associated complications
  • Stay informed about their rights to access health data

Physicians, nurses, and pharma companies must ensure that their consumers/patients are well-informed about their health by providing high quality and medically accurate information resources.

The American Medical Association (AMA) and U.S. National Institutes of Health (NIH) recommend that patient education materials not exceed a sixth-grade (11-year-old) reading level. Therefore, a writer responsible for developing patient education materials must know the techniques of explaining complex medical concepts in simple language. The various patient education materials include:

  • Printed materials like brochures, posters, charts, models, care guides, books and pamphlets
  • Online information such as in podcasts, YouTube videos, PowerPoint presentations, infographics
  • Websites, blogs, forums, patient news and newsletters
  • Training materials and e-learning programs

Tips for Creating Good Patient Education Content

The usage of complex language in patient education material may leave the patient confused. Below are some guidelines that can help in preparing engaging and coherent patient education materials:

Know your target audience: Be in a patient’s shoe and note down every basic question that a patient might want to know. Write in a similar tone that you would use while communicating with the patient orally.

Use simple words: Do not assume that word hypertension is widely known, replace it with high blood pressure to make it less complicated for the target audience.  Make sure every medical jargon in the file is simplified. Examples: Haemorrhage – bleeding; Myocardial infarction – Heart attack; Hyperglycaemic – High blood sugar.

Follow an easy format: Keep the sentences and paragraphs short.  Let a paragraph focus on one single idea. Divide the content into headings and subheadings and always use active voice in the sentences.

Stay focussed: Remove any extraneous information from the writings. Stay focussed on what do you want to communicate. For example, a brochure about cardiac biomarkers need not explain the cardiac diseases.

Make the presentation engaging: It is also important that the patient education materials have the content that is informative and engaging, and is supported with creatives like graphs, images, and figures. These components make the material more impactful and easier to understand.

Medical writing is a key skill that enables a writer to create well-written patient education materials that can have a great impact on patients in improving their general health and well-being.

Medical writer

Interview for a Medical Writer’s Position: What Should You Know as a Fresher?

Posted on

It is your interview day, the day that might help you land your dream job. In addition to honing your skills, you must invest time in doing homework and prepare well for the interview to crack it. Your task is to showcase your best abilities and talent to impress the interviewer. Interviews are usually unpredictable, but the right preparation can ease your anxiety and make you look more confident. For a medical writer’s position, you will be assessed for skills such as writing, editing, subject knowledge and soft skills.

The interview for a medical writer’s position usually involves 3 stages –

Stage 1 – Assessment of writing and editing skills

The interviewer may provide you certain topics to write, along with a set of instruction to follow. The topic can be anything from the structure of the heart to significance of Ayurveda in COVID patients. You will however be provided necessary tools to research and source the data. Sometimes, the interview test also includes a paragraph with grammatical errors, and you are expected to rectify them; this enables the recruiter to assess your command over grammar and editing.

Remember the test is to assess your English writing skills and grammar. Therefore, sharpen your writing skills before appearing for the interview. Reading high quality documents published by leading journals can improve your writing style. Practice and do evaluate your writings on online readability checkers like Grammarly or Hemingway, this can help improve your grammar usage and sentence formation. Also, learn research techniques that can help you in effective search of source data.

Stage 2 –Assessment of subject knowledge

To assess your subject knowledge, you may be asked to appear for either a written test or face-to-face interview with the lead of a medical writing team. Most of the time, both.

A pharma or a publication house usually conducts an interview test which includes a scientific study or a scientific paper with set of guidelines. You might be asked to write an abstract of it or to make a slide deck that targets scientific audience. This will not only help to evaluate the subject knowledge but also your logical presentation of the data.

Do not forget to brush up your basics about human anatomy and pharmacology before appearing for the interview.

Stage 3 – Evaluation of soft skills

Soft skills are as important as technical skills for any career.  They contribute substantially to success of the individual as well as the organisation.

Some essential soft skills that make a successful medical writer are strong problem-solving skills, an ability to see problems from different perspectives, flexibility for adapting to change, active listening skills, attention to detail, receptiveness to the feedback and being a good team player. You shall come across various behavioural questions in all the phases of the interview to assess your soft skills and emotional intelligence.

The Must-Haves in the Profile of an Aspiring Medical Writer

To make your profile impressive, you may :

Showcase your strengths in writing, highlight the research papers that you have worked on or any certification programs undertaken to improve your medical writing skills. If blogging is your hobby, include that, it does not matter what type of blogs you work.

Include summary of your qualifications, keep it short and show the recruiter why you’re qualified for the position.

Mention your proficiency in handling software like Microsoft Word, Power point, Excel, and statistical applications.

Refer to the extra-curricular activities you have undertaken, managing both academics and activities showcases your multitasking and time management skills.

Find out the ideal template that can showcase your skills and help focus the recruiters’ attention on the things that are important. The profile should be impressive enough so that the recruiter is compelled to dial you for a telephonic interview!