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Practitioners should use digital marketing as a key to interact with patients

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Speaking at the 2018 annual meeting of the Large Urology Group Practice Association, Jennifer Dally, Healthcare Consultant, emphasised social media and digital marketing as a key to engage the patients. According to her 4 essentials for every medical practice are: a website; search business listings; social media engagement; and review management. These determines how patients […]

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WHO guidance for digital health application and future research

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Most recently, The World Health Organisation (WHO) has released guidance for digital health after performing a critical and in-depth review on the literature available. It has generated an overview on the benefits, harms, acceptability, feasibility, resource use and equity considerations of digital health interventions. It also provides insights for researchers engaged in designing, developing and […]