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Practitioners should use digital marketing as a key to interact with patients

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Speaking at the 2018 annual meeting of the Large Urology Group Practice Association, Jennifer Dally, Healthcare Consultant, emphasised social media and digital marketing as a key to engage the patients. According to her 4 essentials for every medical practice are: a website; search business listings; social media engagement; and review management. These determines how patients […]

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Social media’s emergence- The informative platform for patients and healthcare professionals

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The social media market behavior of Pharma and Healthcare industries are showing a paradigm shift. These industries have adopted the social media tools to spread information, provide health education, increase patient awareness, and to maintain customer relationships. The use of social media tools by Pharma companies and Hospitals has made patients better-informed stakeholders of the […]