IoT Healthcare Market to witness tremendous changes in the upcoming years

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A recent research study updated about the latest developments and advancements in the global Internet of Things (IoT) Healthcare market. This study report helps the key players to ensure growth and development in the upcoming years. It provided an in-depth market scenario, which includes current market size estimates, market splits by vendors and end-user segments. Also, the report shows how competition in the global IoT Healthcare market is changing daily.

Source: Markets Gazette 24

Digital behavioral pain medicine intervention improve patients’ skills towards post-operative use of opioids

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A digital behavioral pain medicine intervention effectively addresses post-surgical pain, enhance recovery, and potentially accelerate opioid cessation after breast cancer surgery.

Darnall and the team conducted a randomized clinical trial to compare the digital behavioral pain medicine intervention (“My Surgical Success” [MSS]) with digital general health education (HE) at Stanford University, USA.

The study included 127 participants randomized into two groups. Patients with 18 years or more who were scheduled for breast cancer surgery were eligible for the study. The intervention was done online; data collection was done by phone and online. There was no face-to-face contact with the study therapist or research staff.

The patients who were employed in the HE group received digital text education about health and nutrition with respect to post-surgical care. Subjects assigned to the MSS group have a website that has a 90-minute pain psychoeducational video, a downloadable Personalized Plan for Surgical Success, and a downloadable relaxation audio file.

The primary outcome was to identify the feasibility and acceptability of MSS intervention; the secondary outcome was to determine group differences in pain catastrophizing, pain intensity, and time of opioid cessation.

The assessment was done by using pain scales and patient-reported outcomes measurement information system. The attrition rate for MSS intervention was significantly high when compared with the Health education group. No significant difference was seen in post-surgical catastrophizing or pain intensity. MSS group showed higher instantaneous opioid cessation than the health education group.

Digital Innovations in Healthcare Market to witness tremendous growth in the upcoming years

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The latest research report clearly indicated the adoption of digital technology in the healthcare market. To grasp this opportunity, key players in the industry are developing several products and technologies for mHealth, telemedicine, and other healthcare services. The driving forces, limiting factors, opportunities, and challenges faced by the market is briefly discussed in this review. The detailed evaluation of these factors and obstacles helps healthcare companies to understand the issues, which they might face in the upcoming years. Additionally, the research focused on important data, such as consumption ratios, revenue streams, production rates, market shares, and expected future trends in the digital and healthcare market.

Source: Market Report Gazette

A Social media-based self-management intervention is effective in patient education

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Social media-based self-management intervention is effective in educating patients who attempt to improve self-care.

Kim and the team have conducted a study to evaluate the effects of social media-based, health literacy sensitive diabetes management intervention on patient activation, self-care behavior, and glucose control when compared to telephone-based health literacy-sensitive diabetes management intervention and usual care control group. Also, the study determined how patient health literacy influences the effectiveness of health literacy-sensitive diabetes management intervention.

The study included 151 type-2 diabetic patients who were randomly assigned to two groups; the social-media group or telephone-based health literacy-sensitive diabetes management intervention and the usual care. The health literacy-sensitive diabetes management intervention initially has a face-to-face diabetes nurse education by using easy-to-read educational material, the teach-back methods, and weekly action planning sessions for eight weeks guided with the use of social media on phone call for each groups.

After the nine-week follow-up period, the patients who have high health-literacy showed higher activation in the control group, but no significant changes were seen in these patients when intervention was provided through social-media or telephone. However, patients who received the telephone-based health literacy-sensitive diabetes management intervention have a significantly higher score for self-care behavior in the usual care control group.

Based on the results, the study concluded that social media-based, health literacy-sensitive diabetes management intervention effectively reduces the disadvantages faced by people with low-literacy when attempting to improve self-care activation.


Kim SH, Utz S. Effectiveness of a Social Media-Based, HealthLiteracy-Sensitive Diabetes Self-Management Intervention: A Randomized ControlledTrial. J NursScholarsh. 2019 Oct 17.

Facebook on the way to launch a new healthcare tool

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Facebook, a powerful marketing tool in social media, is about launch a tool known as “Preventive health” to promote the users to get regular health checkups. Initially, the tool will focus on the top two leading cause of death: the “heart diseases” and “cancer” along with flu.  The tool marks a reminder of the completed tests and set a new reminder to schedule further tests. This tool will also ensure the privacy of personal information about any activity done by the user.

Source: TechCrunch

2020-A year of value-based healthcare marketing

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2020 constitutes an excellent year for revisiting core strategies, goals, and efficacy in healthcare marketing. Early stage healthcare companies may focus on building strategies to increase their brand awareness. Whereas, the well-established companies may prioritize the lead generation and sales-focused activities, such as email marketing or social advertising. Customer-centric marketing activities would be a priority in the upcoming year. So, knowing the costumers and understanding their needs should be the main vision of healthcare marketers.

Source: O’Dwyer’s – The Inside News of PR and Marketing Communications

Social media bridges the gap between community pharmacists and public

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Social media and mobile health apps are an innovative way to improve communication between community pharmacists and public.

Crilly and team has conducted a study to evaluate the perception of community pharmacists (CPs) with regards to the use of social media and mobile health apps in pharmacy public health services.

This was a mixed-method study that involved a cross-sectional survey and follow-up interviews. The study included 257 CPs working in community pharmacies. The survey covered the role of CPs in public health; use of social media; use of mobile health apps by CPs; demographic information. After the survey the participants who were interested to continue the study were invited to participate in the semi-structured interview. After the ethical approval responses were collected on paper or on online. About 257 responses were analyzed using descriptive statistics. Twenty-five respondents showed interest in follow-up interviews. Using framework methodology the interviews were transcribed and analyzed.

The study response rate was 43%. The participants who completed the survey were mostly under the age of 35 years. Regardless of the demographics, about half of the respondents conducted at least one public health awareness campaign. Face-to-face interview, telephone call, and E-mail were the commonly used tools to interact with the patients participated in the health awareness campaign.

Most of the CPs have promoted the use of social media pages and mobile health apps if maintained by a healthcare professionals (HCPs). Cps under the age of 35 years were more positive about the use of social media tools and mobile health apps in health promotion.

The study concluded that most of the CPs were positive about the use of social media and mobile health apps in health promotion. However, training pharmacy team regarding the usage of these tools is must. Additionally, awareness of evidence-based apps will increase the adoption of social media tools.


Crilly P, Hassanali W, Khanna G, Matharu K, Patel D, Patel D, Rahman F,Kayyali R. Community pharmacist perceptions of their role and the use of socialmedia and mobile health applications as tools in public health. Res Social AdmPharm. 2019 Jan;15(1):23-30.

Social media serves as a platform for public-health awareness

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Participation in social media platform and being a recipient of tailored health messages improve the knowledge and awareness of Human papillomavirus(HPV) infection and cervical cancer.

Lyson and team have conducted a study to investigate whether participating in social media platform and receiving brief tailored messages is effective in improving the knowledge, awareness, and prevention behavior towards HPV and cervical cancer.

The study recruited 782 participants. The participants were consecutively assigned to nine-person groups on a social media platform. The baseline knowledge, awareness, and prevention behavior of the participants with regards to HPV and cervical cancer were already noted. Each participant receiveda unique random set of 20 tailored messages daily for up to five days. Post-survey was done to assess the knowledge, awareness, and prevention behavior of the participants.

Significant statistical difference was not seen with regards to knowledge and prevention behavior of the participants from the baseline to post-survey. But, a significant change in response to whether the participant has heard about HPV was increased to some extent. The study findings also revealed that most of the participants had basic knowledge, awareness, and positive behavior related to the prevention of cervical cancer from the beginning of the study.

The study concluded that social media platforms could be of great help in improving knowledge, awareness, and prevention towards HPV and cervical cancer. However, further research should be done to determine how social media improves the healthy behavior of an individual in cervical cancer.


Lyson HC, Le GM, Zhang J, Rivadeneira N, Lyles C, Radcliffe K, Pasick RJ, Sawaya G, Sarkar U, Centola D. Social Media as a Tool to Promote HealthAwareness: Results from an Online Cervical Cancer Prevention Study. J CancerEduc. 2019 Aug;34(4):819-822.

Corporation and startups together drive disruptive-digital-transformation in healthcare

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Digital transformation is a chance to improve the healthcare sector by lowering cost and improving quality of care.

Herrmann M and team conducted a study to determine the transformation in the healthcare sector by looking at various stakeholders, such as life sciences, technology, and start-ups. The study also evaluated the strategies used by the stakeholders in reference to theirdigital transformationinthe healthcare sector.

The study was an internet-based observational study. Using Forbes 2000 and CB insights databases, 100 leading technologies, life science, and start-up companies in the healthcare sector were identified. A systematic analysis was performed to evaluate the project for digital healthcare transformation by these companies using the criteria, such as the delivery of patient value, presence of a comprehensive and distinctive underlying business model, solutions provided, and customer needs.

The databases identified 400 projects from these corporations. Established corporations were involved in the incremental innovation of their current business models, while start-ups were engagedin exploring new market segments with notable transformations in the established business models.

The study concludes that collaboration of established corporations with start-ups provides a digital and value-based transformation in healthcare. This also keeps the investment at bay by lowering cost and improving quality of care. Additionally, the regulatory knowledge from established corporations may help the start-ups to begin digital disruption in healthcare sectors.


Herrmann M, Boehme P, Mondritzki T, Ehlers JP, Kavadias S, Truebel H. Digital Transformation and Disruption of the Health Care Sector: Internet-Based Observational Study. J Med Internet Res 2018;20(3):e104.

Digital marketing- a key for escalating the pharmaceutical industry

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Digital marketing in pharmaceutical industry has a strong influence on changes in clinical practice of the physicians.

JawaidM and team has conducted a survey to evaluate different aspects of the social media by the physicians and the current role of pharmaceutical digital marketing, and its impact on the change in clinical practice.

The survey was a cross-sectional study, which included 718 physicians who have at least five years of clinical experience. The physicians were surveyed about the usageof digital tools to assess theknowledge of digital marketing tools, medical information,their digital presence, the type and frequency of social media use, and also the impact of digital media on their clinical practice.

The study revealed that social media applications like WhatsApp was most frequently used per week for health-related information. Webinars/webcasts had the highest duration of use per week but were attended by only a few physicians.WhatsApp, informative health websites, and mobile applications were more frequently used when compared to e-detailing, webinars/webcasts, tele-detailing, self-directed web-detailing, and marketing emails.

The study concluded thateven though the webinars/webcastsare used less frequently they have highest influence for changes in clinical practice, followed by websites, mobile applications, WhatsApp, and self-directed web-detailing.


Jawaid M, Ahmed SJ. Pharmaceutical Digital Marketing and Its Impact on Healthcare Physicians of Pakistan: A National Survey. Cureus. 2018;10(6):e2789. Published 2018 Jun 12.