A recent research study updated about the latest
developments and advancements in the global Internet of Things (IoT) Healthcare
market. This study report helps the key players to ensure growth and
development in the upcoming years. It provided an in-depth market scenario,
which includes current market size estimates, market splits by vendors and
end-user segments. Also, the report shows how competition in the global IoT
Healthcare market is changing daily.
A digital behavioral
pain medicine intervention effectively addresses post-surgical pain, enhance
recovery, and potentially accelerate opioid cessation after breast cancer
Darnall and the team conducted a randomized clinical trial to
compare the digital behavioral pain medicine intervention (“My
Surgical Success” [MSS]) with digital general health education (HE) at Stanford
The study included 127 participants randomized into two groups. Patients with 18 years or more who were scheduled for
breast cancer surgery were eligible for the study. The intervention was done
online; data collection was done by phone and online. There was no face-to-face
contact with the study therapist or research staff.
The patients who were employed in the HE group received
digital text education about health and nutrition with respect to post-surgical
care. Subjects assigned to the MSS group have a website that has a 90-minute
pain psychoeducational video, a downloadable Personalized Plan for Surgical
Success, and a downloadable relaxation audio file.
The primary outcome was to identify the feasibility and acceptability of
MSS intervention; the secondary outcome was to determine group differences in
pain catastrophizing, pain intensity, and time of opioid cessation.
The assessment was done by using pain scales and patient-reported
outcomes measurement information system. The attrition rate for MSS
intervention was significantly high when compared with the Health education
group. No significant difference was seen in post-surgical catastrophizing or
pain intensity. MSS group showed higher instantaneous opioid cessation than the
health education group.
The latest research report clearly indicated the adoption of
digital technology in the healthcare market. To grasp this opportunity, key
players in the industry are developing several products and technologies for
mHealth, telemedicine, and other healthcare services. The driving forces,
limiting factors, opportunities, and challenges faced by the market is briefly
discussed in this review. The detailed evaluation of these factors and
obstacles helps healthcare companies to understand the issues, which they might
face in the upcoming years. Additionally, the research focused on important
data, such as consumption ratios, revenue streams, production rates, market shares, and expected future trends in the digital and
Social media-based self-management intervention is effective
in educating patients who attempt to improve self-care.
Kim and the team have conducted a study to evaluate the
effects of social media-based, health literacy sensitive diabetes management
intervention on patient activation, self-care behavior, and glucose control
when compared to telephone-based health literacy-sensitive diabetes management
intervention and usual care control group. Also, the study determined how
patient health literacy influences the effectiveness of health
literacy-sensitive diabetes management intervention.
The study included 151 type-2 diabetic patients who were
randomly assigned to two groups; the social-media group or telephone-based
health literacy-sensitive diabetes management intervention and the usual care.
The health literacy-sensitive diabetes management intervention initially has a
face-to-face diabetes nurse education by using easy-to-read educational
material, the teach-back methods, and weekly action planning sessions for eight
weeks guided with the use of social media on phone call for each groups.
After the nine-week follow-up period, the patients who have
high health-literacy showed higher activation in the control group,
but no significant changes were seen in these patients when intervention was
provided through social-media or telephone. However, patients who received the
telephone-based health literacy-sensitive diabetes management intervention have
a significantly higher score for self-care behavior in the usual care control
Based on the results, the study concluded that social
media-based, health literacy-sensitive diabetes management intervention
effectively reduces the disadvantages faced by people with low-literacy when
attempting to improve self-care activation.
Kim SH, Utz S. Effectiveness of a Social Media-Based,
HealthLiteracy-Sensitive Diabetes Self-Management Intervention: A Randomized
ControlledTrial. J NursScholarsh. 2019 Oct 17.
Facebook, a powerful marketing tool in social media, is
about launch a tool known as “Preventive
health” to promote the users to get regular health checkups. Initially, the
tool will focus on the top two leading cause of death: the “heart diseases” and “cancer” along with flu. The tool marks a reminder of the completed tests and set a new reminder to schedule further tests.
This tool will also ensure the privacy of personal information about any activity
done by the user.
2020 constitutes an excellent year for revisiting core
strategies, goals, and efficacy in healthcare marketing. Early stage healthcare
companies may focus on building strategies to increase their brand awareness.
Whereas, the well-established companies may prioritize the lead generation and
sales-focused activities, such as email marketing or social advertising. Customer-centric
marketing activities would be a priority in the upcoming year. So, knowing the
costumers and understanding their needs should be the main vision of healthcare
Source: O’Dwyer’s –
The Inside News of PR and Marketing Communications
Social media and
mobile health apps are an innovative way to improve communication between community
pharmacists and public.
Crilly and team has conducted a study to evaluate the
perception of community pharmacists (CPs) with regards to the use of social
media and mobile health apps in pharmacy public health services.
This was a mixed-method study that involved a
cross-sectional survey and follow-up interviews. The study included 257 CPs
working in community pharmacies. The survey covered the role of CPs in public
health; use of social media; use of mobile health apps by CPs; demographic
information. After the survey the participants who were interested to continue
the study were invited to participate in the semi-structured interview. After
the ethical approval responses were collected on paper or on online. About 257
responses were analyzed using descriptive statistics. Twenty-five respondents
showed interest in follow-up interviews. Using framework methodology the
interviews were transcribed and analyzed.
The study response rate was 43%. The participants who
completed the survey were mostly under the age of 35 years. Regardless of the
demographics, about half of the respondents conducted at least one public
health awareness campaign. Face-to-face interview, telephone call, and E-mail
were the commonly used tools to interact with the patients participated in the
health awareness campaign.
Most of the CPs have promoted the use of social media pages
and mobile health apps if maintained by a healthcare professionals (HCPs). Cps
under the age of 35 years were more positive about the use of social media
tools and mobile health apps in health promotion.
The study concluded that most of the CPs were positive about
the use of social media and mobile health apps in health promotion. However,
training pharmacy team regarding the usage of these tools is must.
Additionally, awareness of evidence-based apps will increase the adoption of social
Crilly P, Hassanali W, Khanna G, Matharu K, Patel D, Patel D,
Rahman F,Kayyali R. Community pharmacist perceptions of their role and the use
of socialmedia and mobile health applications as tools in public health. Res
Social AdmPharm. 2019 Jan;15(1):23-30.
Participation in social media platform and being a recipient of tailored health messages improve the knowledge and awareness of Human papillomavirus(HPV) infection and cervical cancer.
Lyson and team have conducted a study to investigate whether
participating in social media platform and receiving brief tailored messages is
effective in improving the knowledge, awareness, and prevention behavior towards
HPV and cervical cancer.
The study recruited 782 participants. The participants were
consecutively assigned to nine-person groups on a social media platform. The
baseline knowledge, awareness, and prevention behavior of the participants with
regards to HPV and cervical cancer were already noted. Each participant
receiveda unique random set of 20 tailored messages daily for up to five days.
Post-survey was done to assess the knowledge, awareness, and prevention
behavior of the participants.
Significant statistical difference was not seen with regards
to knowledge and prevention behavior of the participants from the baseline to
post-survey. But, a significant change in response to whether the participant
has heard about HPV was increased to some extent. The study findings also
revealed that most of the participants had basic knowledge, awareness, and
positive behavior related to the prevention of cervical cancer from the beginning
of the study.
The study concluded that social media platforms could be of
great help in improving knowledge, awareness, and prevention towards HPV and
cervical cancer. However, further research should be done to determine how
social media improves the healthy behavior of an
individual in cervical cancer.
Lyson HC, Le GM, Zhang J, Rivadeneira N, Lyles C, Radcliffe K,
Pasick RJ, Sawaya G, Sarkar U, Centola D. Social Media as a Tool to Promote
HealthAwareness: Results from an Online Cervical Cancer Prevention Study. J
CancerEduc. 2019 Aug;34(4):819-822.
Digital transformation is a chance to improve the healthcare sector by lowering cost and improving quality of care.
Herrmann M and team conducted a study to determine the transformation
in the healthcare sector by looking at various stakeholders, such as life
sciences, technology, and start-ups. The study also evaluated the strategies used
by the stakeholders in reference to theirdigital transformationinthe healthcare
The study was an internet-based observational study. Using
Forbes 2000 and CB insights databases, 100 leading technologies, life science,
and start-up companies in the healthcare sector were identified. A systematic
analysis was performed to evaluate the project for digital healthcare
transformation by these companies using the criteria, such as the delivery of
patient value, presence of a comprehensive and distinctive underlying business
model, solutions provided, and customer needs.
The databases identified 400 projects from these
corporations. Established corporations were involved in the incremental
innovation of their current business models, while start-ups were engagedin
exploring new market segments with notable transformations in the established business models.
The study concludes that collaboration of established
corporations with start-ups provides a digital and value-based transformation
in healthcare. This also keeps the investment at bay by lowering cost and
improving quality of care. Additionally, the regulatory knowledge from
established corporations may help the start-ups to begin digital disruption in
Herrmann M, Boehme P, Mondritzki T, Ehlers JP, Kavadias S,
Truebel H. Digital Transformation and Disruption of the Health Care Sector:
Internet-Based Observational Study. J Med Internet Res 2018;20(3):e104.
Digital marketing in
pharmaceutical industry has a strong influence on changes in clinical practice
of the physicians.
JawaidM and team has conducted a survey to evaluate different
aspects of the social media by the physicians and the current role of pharmaceutical
digital marketing, and its impact on the change in clinical practice.
The survey was a cross-sectional study, which included 718 physicians
who have at least five years of clinical experience. The physicians were
surveyed about the usageof digital tools to assess theknowledge of digital
marketing tools, medical information,their digital presence, the type and
frequency of social media use, and also the impact of digital media on their clinical
The study revealed that social media applications like WhatsApp
was most frequently used per week for health-related information.
Webinars/webcasts had the highest duration of use per
week but were attended by only a few physicians.WhatsApp, informative health
websites, and mobile applications were more frequently used when compared to
e-detailing, webinars/webcasts, tele-detailing, self-directed web-detailing,
and marketing emails.
The study concluded thateven though the webinars/webcastsare
used less frequently they have highest influence for changes in clinical
practice, followed by websites, mobile applications, WhatsApp, and self-directed
Jawaid M, Ahmed SJ. Pharmaceutical Digital Marketing and Its
Impact on Healthcare Physicians of Pakistan: A National Survey. Cureus.
2018;10(6):e2789. Published 2018 Jun 12.