Social media – Transforming Healthcare professionals’ digital behaviors

Social media is playing a major role in the healthcare industry to maintain communication between the healthcare and non-Healthcare professionals (HCPs). Previously HCPs used social network sitesonly from the computer-based platforms, but now these networks can be accessed through the mobile devices as well. HCPs and pharmaceutical companies are widely using these social websites for having conversations related to treatment plans and clinical trial results. Tracking digital behaviors of HCPs enables the healthcare market to know opinionsof HCPs and plan out the effective outreach strategies.


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